Friday, August 31, 2007

Sony Introduces Two New Cyber-shot™ Cameras and Smile Shutter Function

Sony’s latest Cyber-shot™ T200 incorporates unique smile shutter function while the powerful Cyber-shot™ H3 comes with ultimate 10x optical zoom
Singapore, 29th August – Sony Singapore introduces two new Cyber-shot™ cameras, the DSC-T200, and DSC- H3 in a range of exciting colours to Singapore. Implementing the new smile shutter function, the Cyber-shot™ T200 shoots automatically when a smiling face is detected. The flagship model, Cyber-shot™ T200 incorporates a generous 3.5” LCD Wide and Touch screen, one of the largest in the market to make viewing and sharing of images convenient. For the first time, the new compact Cyber-shot™ H3 combines a powerful 10x optical zoom with a BIONZ imaging processor and Face Detection technology, ideal for sharp and clear picture quality for faraway targets.

“Sony continues to lead the digital consumer camera market with innovative features such as the smile shutter and large LCD Wide and Touch screen to woo our consumers with extraordinary photo experience. Combined with our signature stylish design and powerful BIONZ processing engine, our new range of Cyber-shot™ cameras set the standard for consumer cameras in the market,” said Mr. Takeo Kobayashi, Managing Director, Sony Singapore.

Sony has developed the unique smile shutter technology for the new Cyber-shot™ T200 for the first time. With Sony’s proprietary algorithm, the intelligent auto shutter system can detect a smiling face and activates the shooting mode. Ideal for joyous occasions, the DSC-T200 ensures that a happy moment is never to be missed.


The stylish 8.1 mega pixel Cyber-shot™ T200 series measures a slim 20.4mm. It has a new 16:9 aspect ratio wide LCD screen that implements a new 230,000 dot high resolution touch screen interface to allow convenient operation and is layered with an anti-reflective AR coating to achieve high visibility even in strong sunlight.


The new affordable Cyber-shot™ H3 is currently one of the smallest high optical magnification zoom camera in the market. Its newly developed and premium optical 10x Carl Zeiss Vario-Tessar lens and 17x telephoto with HD smart zoom are capable of focusing on the object from a distant distance without the inconvenience of getting close to it. The new advanced sports shooting mode with a high sensitivity of ISO3200 makes the Cyber-shot™ H3 an ideal camera for fast moving action or sports moment with continuous AF and focus control function to track the moving subject for a sharp quality photo image.

The new touch screen interface incorporates a user-friendly shooting function that allows accurate focusing and switching on the Face Detection mode just by touching the person’s face. Alternatively, the photographer can also express its artistic side by changing the focus in the screen other than the subject. The new Cyber-shot™ cameras also incorporate fun and retouching elements including the “Paint” function with up to 30 different stamps to decorate on the pictures and the in-camera retouching functions to fine tune images for the perfect touch.

With Sony’s advanced Bionz imaging processor and Super SteadyShot™ optical image stabilization, the new Cyber-shot™ cameras shoot high quality images in high speed with its fast processing power for quick motion shoots. In Cyber-shot™ HC3, the Bionz imaging processor enables power and potent long-distance flash to shoot subjects up to 14 metres. These high quality pictures captured by these Cyber-shot™ cameras can also be enjoyed and shared on a high definition (HD) television with built-in HD output via optional cables or Cyber-shot™ station. During a portrait shoot, the Face Detection technology enables the camera to detect human faces in the viewer with neutral and healthy skin tones and red-eye reduction.

These new and exciting Cyber-shot™ cameras are now available in Singapore at all authorized Sony dealers.

Prices are:
DSC-T200 S$ 699.00 inclusive GST
DSC-H3 S$ 549.00 inclusive GST

Colours available:
Cyber-shot™ T200
Cyber-shot™ H3
Black, Silver, Red
Black, Silver


Specifications Sheet
Cyber-shot™ T200
- Smile Shutter
- HD Output compatible
- Slide show with music(HD/SD)(Effect: Normal, Simple, Active, Nostalgic, Stylish/ Preset music: 4 tunes)
- In-camera Retouching (Radial Blur, Retro, Soft focus, Fisheye, Cross Filter, Part - Colour, Redeye Correction, Trimming)
- Multi Resize
- Wide Zoom Display
- HOME/ MENU
- Function Guide (Mode Guidance, Icon Guidance)
- Auto Daylight Synchro
- Redeye Reduction
- Self Timer(2 sec./ 10sec.)
- Grid Line
- Auto Review
- Hand Shake Alert
- PictBridge(USB Direct Print)

[ Other Features]
- Multi Terminal (DC-in / USB / AV out)
- DC IN Terminal (Optional)
- MS Duo Slot
- Tripod Receptacle
- InfoLITHUM Battery NP-FD1 Compatible
- Quick Response
- Stamina
- Dimensions (WxHxD): 93.5 x 59.3 x 20.4 mm
- Weight: Approx. 160g

*w/o battery and media

- Lithium ION Battery
- Battery Charger
- Multi Connector (USB/ AV-out)
- Wrist Strap
- Paint Pen
- Adapter Plate for CSS-HD1/PC1
- Supplied Software:Picture Motion Browser Ver.2.1


Cyber-shot™ H3 - HD Slide Show with Music
- In-camera Retouching (Soft Focus, Fisheye, Cross Filter, Part Colour, Redeye Correction, Trimming)
- HOME Menu
- Wheel Dial
- Function Guide (Mode Guidance, External Key=Icon Guidance)
- Auto Daylight Synchro.
- Pop-up Flash
- Self Timer (2 sec. 10 sec.)
- Grid Line
- Auto Review
- Hand Shale Alert
- Redeye Reduction
- PictBridge(USB Direct Print)

[ Other Features]
- Multi Terminal (HD Output)
- DC IN Terminal
- MS Duo Slot
- Tripod Receptacle
- LITHIUM ION Battery (NP-BG1)
- Quick Response
- Stamina
- Dimensions (WxHxD): 106.0mm x 68.5mm x 47.5mm
- Weight: 264g
*w/o battery and media

- Lithium ION Battery
- Battery Charger
- Multi Connector
- Lens Adapter Ring
- Flower Type Lens Hood
- Lens Cap
- Lens Cap Strap
- Shoulder Strap
- Supplied Software: Picture Motion Browser Ver. 2.0

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